Elevated Classics Magazine

Fragrance is no longer a supporting category in beauty. It is one of its most powerful growth engines. As of late 2025, L’Oréal holds an estimated 16 percent share of the global fragrance market, making it the leading player worldwide. Within the group, luxury fragrance has emerged as a central…

If your perfume seems to disappear an hour after application, the problem is rarely the fragrance itself. More often, it’s the skin it’s landing on. We’ve been trained to think longevity comes from stronger formulas or heavier notes. In reality, perfume behaves more like fabric dye than hairspray. It needs…

I walked into Vyrao with curiosity rather than intent. The language around energy, crystals, and emotional wellness had always felt adjacent to fragrance rather than rooted in it. That changed when I visited the New York City pop-up. Yasmin Sewell greeted me herself, walked me through the entire line, and…

A recent article, “What Makes a Perfume Expert?” by Ermano Picco, positions itself as a defense of rigor, knowledge, and slow-earned authority in perfumery. While the premise appears reasonable, a closer reading exposes a disconnect between institutional ideas of expertise and the way perfume is actually experienced, discussed, and lived…

I didn’t attend ScentXplore in New York. Not because I wasn’t interested, and not because I lacked access. One of the founders I recently interviewed was there, and I had considered going to finally meet him in person after our virtual conversation. In the end, I chose not to. Watching…

I walked into the Aesop store at Tysons Corner intending to buy Above Us Steorra. I walked out with two bottles instead. That outcome feels familiar in Aesop spaces. The brand has a way of drawing you in, not through spectacle, but through coherence. At roughly $200 for 50 ml,…

Every few weeks a new video circulates warning viewers to “beware of influencers.” The tone is always the same. Influencers are paid to lie. They push products for profit. They cannot be trusted. My reaction is usually one word. Girl. If you genuinely believe anyone creating content for an audience…

The clean perfume trend is everywhere, but most of what rises to the surface feels too thin or too soapy. I wanted to look at the idea differently. What does a clean scent feel like when it is designed for women who want softness with character and good performance on…

Le Galion is one of the most quietly influential names in French perfumery. Founded in 1930 and shaped by master perfumer Paul Vacher, it once scented actresses, private salons and New York’s Stork Club. After decades of silence, the house was revived in 2014 with a commitment to its archives…

Quiet Skill, High Craft and Perfume That Learns You Back MDCI sits quietly in the landscape of French perfumery, yet collectors who value refinement often find their way to it. We have already explored the house through our conversation with its creative director, and through the early trilogy composed by…

Parfums MDCI was founded on the belief that beauty, culture and craftsmanship should guide perfumery. In 2006, when Claude Marchal asked Francis Kurkdjian to create a feminine fragrance for the young house, Kurkdjian returned with three. They were complete, distinct and deeply refined, so Marchal released them all. Promesse de…

CZAR Fragrances is a Kuwait-based perfume house building a modern designer collection through collaborations with emerging international perfumers. They work with a range of different fragrance labs for different projects, choosing partners whose style matches the creative direction of each release. TREND is their collaboration with Argeville, an independent French…