Blogger and Entrepreneur
Exploring and sharing the art of scent and elevated lifestyle (DM for Turkish Blogs)
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Modern Perfumery Should be Going Back to the Past
This morning, while spraying Chanel Allure, I caught myself singing “Going Back to Cali,” LL Cool J’s 1988 song about desire, glamour, and the strange pull of Los Angeles. It made me laugh because I actually did grow up in California, and Allure was one of the perfumes I wore then. For a second, it…
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Chanel Jersey: A Perfume for Focus, Calm, and Disappearing a Little
Chanel’s Les Exclusifs has always felt to me like one of the few luxury-house private collections that still understands the difference between polish and noise. Beige, 1957, Comète, Coromandel, Gardénia, Misia, 31 Rue Cambon, each one carries a different piece of the Chanel language. Even when I have had doubts about the exclusive collections from…
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What Is Social Media Doing to Perfume? Welcome to the Machine
“The nature of the machine is to give you, today, another version of yesterday, and never a different tomorrow.” I wrote that sentence down weeks ago and kept returning to it without entirely understanding why. Then one night I was lying in bed scrolling through fragrance videos and realized I had seen the same perfume…
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What Is Going On in the Perfume Industry?
When I started Elevated Classics almost two years ago, I was not trying to enter the perfume machine. The original idea was wider than fragrance. I wanted to create a space around living with more discernment: better basics, better materials, better manners, better style. Not luxury as performance, not expense mistaken for taste, not consumption…
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An Interview With Susan Wai Hnin, the Co-Founder of Gabar
Gabar was formed in March 2020, at a moment when much of the world had slowed to a halt. One founder was in New York, the other in Myanmar. The distance was not incidental. It shaped how the brand came together, and how it continues to operate. Co-founders Phway Su Aye and Susan Wai Hnin…
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Mother’s Day Perfume Ideas: Match the Fragrance to Her Life
Mother’s Day has always felt like one of the best occasions to give perfume. Some of the most memorable fragrances I have ever received came as Mother’s Day gifts, chosen with care and tied forever to that moment. Unlike flowers or chocolates, perfume stays. It becomes part of her routine, her memories, even the way…