Blogger and Entrepreneur
Exploring and sharing the art of scent and elevated lifestyle (DM for Turkish Blogs)
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Learning to Love Galbanum and Green Perfumes
For years, galbanum and green perfumes unsettled me. Its bitterness felt almost hostile. Too sharp. Too insentimental. It cut through compositions with a vegetal clarity I did not yet know how to read. Over time, through repeated wear and closer attention to materials rather than marketing language, that reaction changed. What once felt abrasive began…
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Everything You Need to Know Before Buying the Stora Skuggan Discovery Set
I encountered Stora Skuggan during a pause. A quiet interval while emails moved slowly back and forth ahead of an interview with the founders. The discovery set arrived without urgency or ceremony. I opened it without anticipation, guided more by habit than expectation. Over the years, I’ve spent time with many perfume houses working at…
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Why Perfume Lost Its Patience
A conversation with Rémi Pulverail on time, risk, and the erosion of creative space in modern perfumery In 2025, the perfume industry crossed an uncomfortable threshold. By multiple industry accounts and reporting, roughly 6,000 new fragrances were launched in a single year. The number matters less as trivia than as atmosphere. A market that no…
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If In the Mood for Love Were a Perfume
I first watched In the Mood for Love in 2000, while I was pregnant with my first child and out of film school. Wong Kar-wai’s work was already familiar to me. His fragmented narratives, his devotion to mood, his trust in atmosphere over explanation. But this film registered differently. It settled into me slowly, with…
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The Great Awakening: How Smell Quietly Became a Life Science
Fragrance is evolving. It’s not just about seasonal releases or celebrity endorsements anymore. The role of scent in our lives is changing. It’s increasingly seen as a tool for managing mood, reducing stress, and even supporting cognitive health. This change didn’t originate from the fragrance industry; it emerged from a different perspective. I discovered this…
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Explaining What Makes a Perfume “Beast Mode”?
“Beast mode” is a phrase I hear constantly now, usually offered as praise, sometimes as a warning, often as shorthand for quality. Loud becomes impressive. Long-lasting becomes virtuous. And the more I hear it, the more I want to slow the conversation down and ask what, exactly, we are applauding. Because a beast mode perfume…